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Pent up cash12/18/2023 ![]() ![]() However, our survey showed that the majority of respondents are missing happy hour, dining indoors and places that offer food they can’t make at home. Keeping in touch with customers and takeout or delivery services helped many business owners squeeze by in these tough times. Restaurants and bars that are poised to reopen should plan for a resurgence of business. While this may not be a surprise, it stresses the importance of community and industry safety standards for inspiring travelers to venture out. The respondents said they would feel most comfortable in places and communities that stressed mask wearing and following safety standards. When asked how they would travel, less than 20% chose their own personal vehicle or a vacation rental property. These were the travel arrangements of choice. More than half want to travel to Europe or the Caribbean.Īmong respondents, there was no crisis in confidence in flying or staying in hotels. Most hoteliers have been reporting a majority of visitors from within a 100-mile radius, but our survey shows that a large portion of respondents want to get out of state. Venturing out of state is the first thing these marketers want to do as the pandemic subsides. Overall, we gained some interesting insights about what may guide their future plans and purchases. Of those who responded, nearly 70% were working from home, 20% on-site and the rest retired or furloughed. We also wanted to know what had changed, in terms of their buying habits and preferences. We asked what they missed the most since Covid-19 restrictions were instated, and what they would want to do once everything has reopened. And, while your main question may relate to your current offerings, others can explore barriers and potential incentives that could help influence how you communicate with your customers in the near term.Īs an example, we reached out to marketers in a variety of industries. ![]() While industry associations may have research on recent changes in customer or client behavior and preference, the best source to answer this question is your own customer base. Reprinted from South Florida Business Journal.īusinesses that are surviving the pandemic should ask the question: What will my customers want or need after this crisis subsides? ![]()
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